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Friend, the lonely AI wearable, returns with a new voice and a much bigger price tag

By Modelverse Editorial·July 30, 2026·2 min read
Friend, the lonely AI wearable, returns with a new voice and a much bigger price tag

Avi Schiffmann's "Friend" AI wearable has re-emerged as Friend 2.0, introducing a significant upgrade: a built-in voice. Originally conceived two years ago as a text-based AI companion to combat loneliness, this necklace-style device now features an integrated speaker, allowing it to engage users in spoken conversations. The core idea remains to offer a unique, consistent personality, acting as a digital confidant rather than a traditional assistant or romantic partner. This evolution moves the device from purely textual interactions to a more immersive, auditory experience, aiming to deepen the perceived connection with its wearer.

The re-launch also comes with a notable price hike to $249, reflecting the enhanced capabilities. While its precise functionalities beyond conversational companionship remain somewhat ambiguous, Schiffmann emphasizes Friend's role as a "confidant, friend, God" – deliberately positioning it outside conventional AI categories. For developers and researchers, Friend 2.0 presents an intriguing case study in designing AI for emotional support and companionship. It challenges the prevailing paradigms of AI as purely utilitarian tools, instead exploring the creation of AI entities with distinct personalities intended to foster a sense of connection and understanding. This approach raises important questions about the ethical boundaries, psychological impact, and commercial viability of AI designed to fill deeply personal roles in human lives.

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